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Management Team

People: Team

Rupert Cruise

Managing Director

Rupert is the Founder and Managing Director of Linear Motion Technologies. Rupert Cruise first saw the potential of linear motors for accessing deep-lying gold in 1994, while studying Electrical Engineering at the University of Witwatersrand in Johannesburg, South Africa. Rupert's research is widely published and is cited in seminal articles and textbooks on linear motors. After almost 7 years in academia as a researcher and lecturer, Rupert moved to the United Kingdom in 2000 to complete his MBA at Oxford University. In 2004, he was approached to develop his technology for the US Navy's CVN 78 aircraft carrier. Rupert also recognised that the patented linear motor/generator technology developed initially for mining and defence projects can be used for marine energy to convert the energy from ocean waves directly into electricity. 

Rupert is focused on expanding LMT's operations in key target markets globally

Robin Palmer

Non-Executive Director

Robin has been advising and assisting on strategy since April 2013 and was appointed as Non-Executive Director in November 2013.

Robin has a MA in Engineering from Cambridge and an MBA from Cranfield University, and has a number of Non-Executive Director roles with engineering and technology businesses. His industrial career spanned a range of companies and roles, latterly at General Electric (GE), in the Corporate International Business Development team, working for the range of GE businesses (including Aerospace, Aircraft Engine, Power Systems, and Transportation Systems) before heading up Strategy & Business Development for what became GE Energy Management. Prior to GE, Robin was Director of Marketing at Plessey plc, responsible for group international marketing (telecommunications and aerospace & defence products and systems). 

Robin began his engineering career at Mather+Platt, then a leading private UK engineering company with global interests in pumps, electric motors, textile machinery, food machinery and fire protection. Robin built up a new business area in environmental systems (water and air treatment) before moving into fire protection when Mather+Platt was acquired by Wormald (now Tyco).

Recently Robin worked in Corporate Finance with Barings and ING, principally initiating and executing Mergers & Acquisitions for a range of UK and international Corporate and Financial clients.

Phill Davies

Commercial Director

Phill Davies ACA has extensive experience from over 25 years in business, both in operational and advisory roles for a range of companies.  Prior to joining LMT he worked with a variety of clients in the retail and technology sectors advising on commercial activities including business development, partnerships, strategy, and finance raising.  These included Crowd Funded Business of the year 2016 LOVESPACE & Small Business of the Year 2017, Rotageek.  Phill began his career in the audit department of Deloitte before moving into their strategy consulting practice.   There he focused on technology clients including IBM, Sun Microsystems and Silicon Graphics working on a number of major divestments and integrations of large acquisitions including Lotus Notes into IBM.  He was a director of Lehman Brothers equity research department following the European Software and Services sector, covering numerous IPO’s and transactions as well as general reporting and recommendations to the wider investment community.  He published many thought leading reports including one of the first on the SaaS, cloud computing market.  He has been actively involved in the setting up of sizable capital projects including advising ZipWorld London in Lambeth and Skyline Balloons in Southwark       He has a keen interest in the UK start up sector and is also a member of Tech London Advocates and an ambassador of Goldman Sachs 10ksb programme in conjunction with UCL and the Oxford Said business school.   Phill is a qualified Chartered Accountant and a member of the ICAEW.

Alex Habib

Innovation Engineering

Alex is currently undertaking an MEng degree in Interdisciplinary Engineering at the University of Sheffield, but is utilising his time away from this to work with the company. He has previous industrial experience at Guy's and St.Thomas' hospital, working alongside Bioengineers. More recently, Alex has spent time with Airbus, particularly focussed in their Structures Testing department.

As an Innovation Engineer within the team, Alex contributes in all aspects of the company's functionality - both on the research and design side, but equally in terms of marketing and sales.

Aanchal Mittal

Innovation Engineering

Aanchal is currently undertaking an MEng degree in Mechanical Engineering at Imperial College London but is using the summer to work for Linear Motion Technologies. She has previous experience working with Focus FM with both the structural and environmental teams as well as with Skanska Engineering. As a member of the Innovation Engineering team, Aanchal is currently working on the research and design side of the company

Marcus Annegarn

Innovation Engineering

Marcus is currently studying for an MEng degree in Materials Science at Imperial College London and is working for LMT during the summer break. As a member of the innovation team, Marcus is primarily working on RnD for the company having previously completed wide ranging placements such as on the implementation of hydrogen fuel cells and the operation of laser systems at a major research laboratory.

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